A global Living Lab

We help you make better decisions by connecting you with your potential clients and end-users.  

One Platform, Endless Possibilities 

How much my potential clients will be willing to pay for my service/product?​

Who is the most relevant market segment for my service/product?

How does the user's experience go in their natural space?

Should I invest more money to add more features​?



We work together with  Future Centers, urban laboratories, technology companies, universities, and a variety of Beta sites in Israel, Europe, China, and Japan.

Together, we design and implement action research to test innovative solutions for a better future for citizens worldwide.

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And many more...



Become a member!

Join Our Network's F2F and Online Workshops

Join a Group of Experimenters and Test Your Solution in Your Chosen Beta site

Access to an Awesome Community of Innovative Individuals 

Get Access to Valuable Data

Consult with Our Laboratory Experts

Be the First to Join Our Events and Present Your Work


Meet Us

Dr. Edna Pasher

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Co-founder of InnoBa, Chair & Co-founder of Israel Smart Cities Institute. International expert in Innovation Management.

Mor Harir

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CEO & Co-founder of InnoBa. Director of International Collaborations and Research Projects at Israel Smart Cities Institute.

Prof Leif Edvinsson

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Founder of Future Center Alliance. International expert in knowledge management and intellectual capital. 

Prof Noboru Konno

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President of Japan Innovation Network and Future Center Alliance.

Shai Blitzblau

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  and international cyber strategists.

Amiaz Sagis

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Owner and CEO of SAR 17 Consulting & Investments Ltd.

Haim Russo

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Member of the board at  Israel Innovation Authority,  former CEO at Elbit.

Prof Otthein Herzog

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Professor at Tongji University, Shanghai. International expert on AI technologies - EU

Shmulik Ben-Tovim

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President of City TLV, Co-founder of Israel Smart Cities Institute.

Allan Dykman

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Entrepreneur and Business Development expert

Noga Levtzion

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CEO & Co-founder of Value^2. International expert for sustainable investments.



ADDRESS: 19 Ha'arbaa Street Tel-Aviv, Israel

TEL: +972-52-648-6280  |  INNOBAHUB@GMAIL.COM